Strategy
and strategic thinking - In some
organisations 'strategy' is seen as the preserve of the few -
and those at the highest level. In other organisations it is
avoided as something beyond the intellect of the mere mortal
Director. Strategy sets organisational direction and seeks to
be the route map through which the vision is delivered - it is
therefore too important to leave to a few! Our strategy courses
cover many aspects from aspiring managers to senior executives
including strategy theory and developing 'real' strategy.
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Commerciality
and finance - Whether we like
it or not, the primary function of the publicly listed company
is to increase value for its shareholders. Through bespoke intervention,
we will enable your employees to understand the commercial and
financial world in which your organisation operates, and their
impact on that world.
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The
commercial aspects of brand - The brand is your external corporate
personality, and no longer the sole territory of your marketing
department. Many brands have been irrevocably damaged by actions
which are in clear breach of the brand message. Understanding
the commercial aspects of your brand assists you to appreciate
and accentuate the core external messages.
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Measuring
company performance - What gets
measured gets done. Do you frequently find that you are measuring
the wrong aspects or that core elements of the business are omitted?
We assist you in implementing measurement of the most relevant
performance indicators for your organisation. This is not a one
size fits all approach.
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Executive
strategic, financial and commerciality coaching - These one to
one sessions are particularly relevant to senior business individuals
who do not need the general development that can be found in
the training environment. Beneficiaries have been non-Exec and
Exec Directors who require a greater understanding of finance,
Finance Directors who need a greater commercial perspective and
Directors who are expected to contribute to strategic decisions
but feel that they lack the background and understanding of strategy
to be truly effective in this area.
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